If you were inclined to enter any of the flurry of social media contests advocating for your well-being, the Pure Culture Beauty collab with Ash Wagner is the top contender. Wagner, a two-time Olympic-medal winning American figure skater , Peloton devotee, and Instagram-influencer exudes health and fitness. She does it in a casual, fun lifestyle kind of way versus a “Hey, don’t you wish you were me?” vibe. And after integrating Pure Culture Beauty into my daily routine, I’m sold. Hardly an easy admission for me.

As someone who has suffered from eczema, late in life, my days of sampling any ole product that smells nice and has the the right flashy and cute packaging are long gone. I began using the customized skincare set and as a skeptical consumer, especially having worked in women’s editorial for some time, I was surprised at how my skin responded after 2 months. The chronic red patches around my face and neck began appearing less and less. My sensitivity to the customized serum and moisturizing cream diminished drastically. So how does it work?

First: you participate in an at-home skincare test (FREE) measuring your skin condition (microbiome markers), lifestyle, and environment privy to you on Pure Culture Beauty’s site. Second: based on your transparency (you have to be honest!) they customize a skincare routine, consisting of a cleanser, serum, and moisturizer unique to your needs. Try it out! Science-based skincare is the future. And, totally worthy it.

Now, back to the contest! Here are the ways to enter:
1) Follow both: @pureculturebeauty and @ashwagner2010 on Instagram.
2) Sign up for Pure Culture Beauty’s newsletter.
3) Tag 3 friends on Instagram!

Good Luck Everyone! Contest runs through January 22, 2021 11:59 PT.