by mvfour

OPI Launches LGBTQIA+ — Inspired “Make ’Em Jelly” Nail Collection, Celebrating Pride — Raising Capital and Awareness for Suicide Prevention

Fan-favorite and top-selling global brand OPI introduces 12 hot new nail shades for summer, designed to promote empowerment and self-expression.

“Make ’Em Jelly Nail Collection at the OPI ‘Do Hue & Strike A Pose’ Event at Lips NYC. Photo: M.Vizcaino.

OPI kicked off Pride month with a dazzling Do Hue & Strike A Pose event at the legendary Lips restaurant and bar, often referred to as NYC’s mecca destination for nightly longest-running drag queen shows, which also hosts brunch, birthdays, and bachelorette parties. The venue was adorned with shimmering silver and gold disco balls, striped walls, and tables draped with bright sequins and colorful cellophane, capped off with fresh flowers mirroring OPI’s new shades, and befitting of ballroom decor; an a homage to the spirit of ballroom dancing, where dancers express their individuality and joy of self-expression. What better place to encompass the essence of Pride?!

MC Kandy Muse at OPI’s ‘Do Hue Strike A Pose ‘Event at Lips NYC. Photo: M.Vizcaino

Serving as hostess with the mostess for the frenzied, fun-filled evening was Kandy Muse, drag queen extraordinaire, TV personality, and runner-up from RuPaul’s Drag Race Season 13. Kandy kept the night lively, cracking jokes and showcasing Lip’s hottest divas to get the audience amped up. Taking to the stage and whipping patrons into submission were Mistress Twiggy, Sophya Medina, and Roxie Chanel:

From L to R: Mistress Twiggy, Sophya Medina, and Roxie Chanel at OPI’s ‘Do Hue Strike A Pose’ event at Lips NYC. Photos Mistress Twiggy and Roxie Chanel, M.Vizcaino, Sophya Media by Madi Goldman.

Keeping the unbridled and unadulterated energy in the room going, OPI provided photo-op activations by NYC Photo Booth (Unique Photo Booth Experiences) and set up nail stations for guests to channel their inner show diva.

Guests at OPI’s ‘Do Hue Strike A Pose’ event at Lips NYC. Photo: NYC Party Booth.

If you think OPI (Odontorium Products, Inc.), co-founded by brand ambassador and “The Queen of Nails,” Suzi Weiss-Fischmann, in the 80s, is capitalizing on the Pride marketing bandwagon, think again. The brand has collaborated with the Trevor Project for four years to address and combat suicide among LGBTQIA+ and young people, contributing $100,000 in support for the nonprofit this year. The Trevor Project connects LGBTQIA+ individuals and youth to counselors who provide support in dealing with this type of crisis. OPI hopes to expand support in the coming years.

OPI “Make ’Em Jelly” Collection. Photo: OPI.com

Check out OPI’s 12 New Make ’Em Jelly shades in Nail Lacquer and GelColor Intell-Gel™ System with inspirational names like: “Blue Them All Away,” “Vogue in Violet,” and “Drop to the Florchid” to unleash your creativity and live your life to the fullest!

**If you or anyone you know is experiencing difficulty with suicide, please get in touch at x988 or visit https://www.iasp.info/suicidalthoughts/ for help.

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