As of mid December there have been 338 mass shootings in the United States, not the most in one given year, 2017 saw 346 shootings and this year may surpass that number, according to the Gun Violence Archive, a nonprofit organization that collects data and provides public information on mass shootings – a crisis that has gained significant recognition after the Marjory Stoneman Douglas shooting in Parkland, Florida and the March For Our Lives Movement started by the students-turned-activists affected. Recently, TOMS shoe founder, Blake Mycoskie announced on The Tonight Show with Jimmy Fallon that he would be forming partnerships and financially back organizations committed to changing legislation on gun laws addressing the mass shooting epidemic with 5 million dollars. Mycoskie believes this can be accomplished “through various tactics including programming in communities of color, mental health, research and policy, suicide prevention and more.” Mycoskie felt compelled to act after the November 7th college-bar mass shooting in Thousand Oaks, California, which killed 13 people. The Borderline Bar & Grill is close to Mycoskie’s home and near TOMS’ corporate campus.
TOMS is up for the challenge and recently hosted an event at their Williamsburg store and café with local Brooklyn community activists and tastemakers. The evening was moderated by Kim Hoyos, Digital Strategy Coodinator at MTV Social Impact and founder of Light Leaks – Hoyos founded the Light Leaks website (empowers GNC filmmakers and diverse storytelling) as a college junior from her dorm room in 2017. Accompanying Hoyos in the discussion, were panelists Shira Erlichman, author, visual artist, and musician. Erlichman tours the country promoting her electronic-pop album, Subtle Creatures, and teaches personalized online workshops. Angel Nafis, author and poet of the well-received book, BlackGirl Mansion and Cave Canem Fellow was on hand to discuss the power of self-expression through poetry. Glory Edim, author of the popular book, Well-Read Black Girl and founder of the Well-Read Black Girl festival began her brand with a T-shirt gifted by her boyfriend. Gun reform activist/organizer and DACA recipient, Sara Mora is an advocate and speaker for immigrant rights around the country. Apart from being social influencers, what do all these women have in common? They are using their art, voice, and activism to impact change and shed light on gun reform.
Despite all the hardships TOMS and fellow retailers are currently facing; one thing is certain; TOMS is not backing down from their social responsibility endeavors they were built upon. TOMS is urging other corporations, their customers, and the public to follow suit and make a difference. To learn more about how you can get involved with ending gun violence, click here and get the latest news on TOMS’ programs and product offerings.