3rd Annual Festival of Cinema NYC: Hosted Brave, Brash, and Beautiful Films

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Photo: Courtesy of Festival of Cinema NYC

Festival of Cinema NYC has wrapped its 3rd season – and it was a season replete with films tackling trauma, love, and hope with authenticity. Cinema fanatics from not just Queens (host location), but all over the world were treated to more than 125 films, relentlessly holding audiences’ emotions hostage and settling up well-deserved ransoms at the end of each screening with sensational works of art.

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Photo: Courtesy of Red Dress. Red Straps film

This years’ roster of indie shorts held their own and commanded as much attention as their full-length narrative features and documentary counterparts. The films that merit mention: Red Dress, Red Straps, Keylight, and Coffee and a Donut – brief in presentation, robust with long-lasting, heart-felt and controversial themes that permeated well after their screenings. Red Dress. Red Straps by director Maryam Mohajer follows the story of a young girl in her grandparents’ home in the midst of Iran-Iraq war in 1985. She’s enamored by a pretty pop star’s red dress she sees on television all the while listening to her grandfather’s favorite radio program spouting “Death to America” chants. The child is nonetheless consumed with how the dress her grandmother is making for her will turn out during this upheaval in her life. The whimsical animation touching upon war, coupled with a child’s perception of the world she lives in is bittersweet and enchanting. Red Dress. No Straps was produced in the U.K. and won the Best Animation award from the 11th annual NYC Independent Film Festival. To learn more about Red Dress. Red Straps, click here.

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Photo: Courtesy of Keylight film

Keylight by director Simon Kay begins with former child star Sarah, (Samantha Strelitz) about to audition when she’s suddenly confronted with what seems like stage fright but turns out to be thoughts of a traumatic incident in her past she’s incapable of letting go. Sarah finds a way to channel this experience to bring forth her best stage performance – but via dark introspective means. Winning the Festival of Cinema NYC’s Best Cinematography Award, Keylight offers a fresh perspective on how people can address past trauma to release cathartic enlightening and rise above it. To learn more about Keylight, click here.

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Photo: Courtesy of Coffee and a Donut film

Finally, the last narrative short that resonated with me was Coffee and a Donut by director Cary Patrick Martin. The story is about a young Spanish-speaking immigrant (Memo), whom after hearing a patron request a coffee and a donut at a local diner, perpetually asks for the same order because it’s the only English phrase he’s learned. He suffers in silence as he watches others order mouth-watering pancakes and the like – until he meets a fellow Spanish-speaking customer (Rocio Mendez) that helps him learn English, but not without some hiccups. This short film has resonated with audiences as it explores the universal immigrant experience of adapting to a new country they now call home; it’s sweet, funny and empathetic; a film so vital in today’s current political climate, particularly with the current administration’s animosity towards immigrants. Actress Rocio Mendez received this year’s Festival of Cinema NYC Best Supporting Actress Award. To learn more about Coffee and a Donut, click here.

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Photo: Courtesy of Over 18: A Documentary About Porn film

Documentaries must be given their spotlight too. After all they focus on topics that are rarely covered in mainstream films. This year’s standouts: Over 18: A Documentary About Porn and The Queens. Over 18 by directors Jared Brock and Michelle Brock chronicle the life of Joseph, a 13 year-old boy recovering from a porn addiction since age 9. Shocking? Absolutely. As the film progresses and shares eye-opening data, the more disturbing it becomes. The filmmakers examine the correlation between the Internet and the easy accessibility children have to porn sites with inadequate, limited restrictions; the male porn stars and companies who’ve profited and continue to make money from pornography, the female stars exploited and left to pick up the pieces – post porn work, and most importantly, the devastating effects and consequences porn addiction can have on children and adults. The directors did a fantastic job of interviewing subjects to discuss their roles in porn culture – specifically content, distribution and consumption; and what ultimately needs to change to safeguard children’s accessibility. To learn more about Over 18: A Documentary About Porn, click here.

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Photo: Courtesy of The Queens film

The Queens documentary introduces audiences to a whirlwind of female impersonators and female illusionists around the country vying for the coveted title of Miss Continental. The national pageant, founded by Jim Flint in 1980, is held annually in Chicago and has preliminary qualifying Miss Continental contests around the country and the world. Forget everything you’ve heard or know about traditional pageants. The true super stars are the contestants in this documentary. Filmmaker Mark Saxenmeyer follows contestants that have invested tens of thousands in becoming Miss Continental; the dance routines they create and practice; the lavish costumes and makeup they spend money on; the perseverance they posses is immeasurable. Saxenmeyer delves into the culture of female impersonators and what’s at stake for them to follow their dreams with grace and integrity. To learn more about The Queens, click here.

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Photo: Courtesy of Quest: The Truth Always Rises film. L to R, Dash Mihok as Tim and Greg Kasyan as Mills.

In a film festival, more often than not, there’s a film that makes you stop, reflect and ponder for a while what you just saw. For me, this film was: Quest: The Truth Always Rises. Quest, written and directed by Santiago Rizzo, is autobiographical. Rizzo’s character Mills is played by Greg Kasyan. Kasyan (Netflix’s “Daybreak”) portrays a troubled teen in Los Angeles from an abusive home that seems destined for doom with tremendous grit and vulnerability. The teen is a graffiti artist and is talented in his tagging pursuits and expresses interest in school, but lashes out, as he internalizes the consistent physical and verbal abuse his stepfather (Lou Diamond Phillips) bestows on him. There’s a teacher and football coach that takes notice of his behavior and attempts to befriend the youth, albeit with resistance, but ultimately changes his life. The educator played by Dash Mihok (Showtime’s “Ray Donovan”) shows a display of compassion and lack of judgment so admirable and mirrors Rizzo’s true-life mentor, Tim Moellering. Mihok interprets the character with great stoicism and sincerity and the audience can’t help but root for both student and teacher. Receiving Best Feature Narrative at this year’s Festival of Cinema NYC, I can’t recommend this film enough. We need more stories like these to be told and raise awareness of troubled youth, the good these films can do to improve their lives and impact change. I impart Santiago Rizzo’s words from his emotional post-film Q&A: “Trust Your Struggle.” To learn more about Quest: The Truth Always Rises, click here.

Festival of Cinema NYC’s name was recently changed from Kew Gardens Film Festival to promote film submissions globally. The Mayor’s Office of Media and Entertainment and Governor Andrew Cuomo recently acknowledged the tremendous strides the festival is making to promote filmmakers and their work, and the free programming film panels and workshops events they sponsored in New York City. To learn more about Festival of Cinema NYC, click here.

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Female Filmmakers Rule The Spotlight At The 22nd Annual Brooklyn Film Festival

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Photo: Mercedes Vizcaino

If you’ve had enough of the quintessential Hollywood hyped films that have been – and will continue to be – splashed all over TV stations and streaming services with overly saturated ads (after all it’s only the beginning of June), then check out the roster of films at the 22nd Annual Brooklyn Film Festival to embrace global innovation and creativity. I’ve seen a few films thus far, in the narrative and documentary features and shorts, and experimental and animation categories, and wow! have they made an impact on me. And, we still have 6 more days of film festival-ing to revel in and see more fascinating films.

It all began with the presentation of The Gathering on BFF’s opening night and this year’s festival theme of empowering women to tell their stories and call out Hollywood for their inaction towards predatory powerful men. The Gathering, directed by Emily Elizabeth Thomas, showcases actresses dressed in character (the nun, elf queen, spy) all sharing personal accounts of sexual assaults within the film industry. The film and director’s message: “NYC…Brooklyn is a space for the other, the weird, the disruptors. And, that a better Hollywood is possible.” Following this powerful short film was the world premiere of Above The Shadows by Claudia Myers starring Olivia Thirlby, Alan Ritchson, Jim Gaffigan, and Megan Fox.

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Olivia Thirlby and Alan Ritchson, Photo: Courtesy of Brooklyn Film Festival

Above The Shadows is a supernatural action romance between a tabloid photographer (Holly) and a disgraced MMA fighter (Shayne). Holly has been invisible to her family and society for more than a decade. After discovering that one of her tabloid photos resulted in Shane’s downfall, she tracks him down to make things right and realizes he can see her and has the potential to restore her existence in the world. Director Claudia Myers brings a softer perspective to the sport of MMA and reverses the age-old boy-saves-girl paradigm with Thirlby as a believable heroine and savior of the day.

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Elephant in Africa’s Congo Basin Region, Photo: Courtesy of the Brooklyn Film Festival

Regardless if you love elephants or whether you just love all animals, the documentary, Silent Forests, is worth seeing. Taking place in Africa’s Congo Basin region, the film follows Cameroon’s first female eco-guard conversationalist, a Congolese biologist studying elephant behavior, an anti-poaching sniffer dogs team leader led by a Czech conservationist all tackling the unbelievable corruption, lack of funding and weapons, as they deal with the huge crisis of the decreasing population of forest elephants. The film is eye-opening and sentimental in the depths these activists undertake to examine the problem head-on,  from poaching to conversation and vice-versa. Check out director Mariah Wilson’s documentary feature on June 4th at 10pm at the Wythe Hotel.

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Numa Perrier as Susan (Center), Photo: Courtesy of Brooklyn Film Festival

A recent film that had me immersed in thought long after it ended was: Una Great Movie by Director Jennifer Sharp. The story begins with an African-American woman (Susan) traveling back to Mexico to rekindle a romance with a former lover; then it cleverly switches to the film’s screenwriter second-guessing her characters and their actions in the film and the all-too-familiar producers, “screen therapists,” agents, and movie insiders injecting their formulaic and over-used anchors to drive the film to “sell” and have a mass appeal. This film will speak volumes to all, but is especially poignant for any creative who has dreamt, tried-but-failed, or succeeded in making their vision come to life. It’s funny, full of heart, and entertaining for the entirety of its 96 minutes. Check it out and buy tickets to the world premiere on June 7th at the Wythe Hotel at 8pm.

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Mollie Cowen as Casey, Photo: Courtesy of Brooklyn Film Festival

The documentary short, 3 Sleeps, by painter-turned-director, Christopher Holt is based on the true story of a 9-year-old girl (Casey) left to take care of her younger siblings for a whole weekend in a tough London neighborhood. After her mother leaves young Casey with little money to watch over herself and sisters, her youngest sister, aged 5, becomes ill. While Casey is forced to make the harrowing decision to either protect her mom or save her sister’s life, the audience is at standstill – grappling and sympathizing with Casey’s predicament. Fine acting by actresses Mollie Cowen, Keira Thompson, and Emily Haigh. 3 Sleeps has its U.S. premiere tonight at the Wythe Hotel at 6pm and encore on June 7th.

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Bernard in Bristled, Photo: Courtesy of Brooklyn Film Festival

The animation short Bristled is a gem of a film that captures the idiosyncrasies of dating perceptions in the modern world. After countless failed blind dates, Bernard believes he may have found “the one,” only to find yet another fault in the person and is quickly consumed with his perceived “fault” she possesses, only to discover he’s not perfect either. The narration’s comedic dialogue and timing is superb. Bristled, by Scott Farrell has been selected by the Beverly Hills Film Festival, Chicago Comedy Film Festival, and Canadian International Comedy film Festival to name a few. Go see this quirky film on June 5th at the NY Media Center.

This year The Brooklyn Festival’s programmers are committed to advocating for filmmakers who are working in critical systems, taking risks and challenging themselves to tell stories that are breaking barriers. Please check out these amazing films and support these extraordinary and talented artists. To see Brooklyn Film Festival’s full schedule, click here. Plus, don’t miss my festival wrap-up piece next week. The Brooklyn film festival will be running through, June 9th.

Complexions Contemporary Ballet 25th Anniversary: Bittersweet and Bold!

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Left To Right: Dwight Rhoden and Desmond Richardson. Photo: Courtesy of Complexions Contemporary Ballet

Black History Month has concluded, and the month of February has been replete with exciting events that have left a lasting impression on the patrons of New York City’s cultural art scene. One worthwhile mention: Complexions Contemporary Ballet’s 25th anniversary benefit performance. The night began with host, Courtney B. Vance, veteran television and film actor and consummate supporter of dance programs around the globe, bringing enthusiasm and awareness to the fundraising efforts of the organization. The gala’s aim: To help build Complexions’ educational initiatives through scholarships, mentorship programs and the continued development of Dwight Rhoden and Desmond Richardson’s methodology of dance training.

Dwight Rhoden and Desmond Richardson co-founding artistic directors and executive directors of Complexions Contemporary Ballet both have incredible careers spanning decades of choreography and dance performances in some of the most prominent theater and dance companies around the world. Their passion for dance and experimentation with cutting edge performances has earned them worldwide recognition and thanks to their dedication, Complexions Contemporary Ballet celebrates their 25th anniversary this year. This marks the end of an era for Richardson. He is hanging up his dancing shoes as a full-time company member, and is passing the dance torch to a slew of new up-and-coming rising stars eager to enter the dance foray – particularly, the students from the pre-professional New Orleans Ballet Association part of Complexions Contemporary Ballet Educational program. They performed the world premiere of Nostalgia. These students’ focus and commitment to dance is admirable and witnessing the various body types and statures dancing in the company was refreshing. Long gone are the conventional rigid body type requirements of the past; progression and inclusivity is prevalent for the future of dance. Dwight Richardson performed Moonlight as his farewell number. His grace and flexibility are still in tact – as evidenced by his coordination with a chair prop – his dance moves melted seamlessly into the music score.

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Desmond Richardson, Photo: Gene Schiavone

Star Dust, a ballet tribute to David Bowie – conceptualized, staged and choreographed by Dwight Rhoden was thrillingly captivating since its premiere in Detroit, MI 2016 and continues to be present day. With new company members debuting their rendition, of this now signature Complexions performance; their dance moves and lip-syncing capabilities were in perfect unison to David Bowie’s haunting and melodious voice. Songs like Lazarus, Changes, Life On Mars, and Modern Love transport you to a time in place where anything is possible and dreams if big enough, manifest. The elaborate costumes, makeup and set design is a sight to behold. The iconic singer would’ve been proud.

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Complexions Contemporary Ballet Dance Company Performing Star Dust, Photo: Sharen Bradford

Complexion’s educational initiatives were offered in six cities this past year, allowing the company the ability to mentor and train hundreds of dancers. Although their season at the New York Joyce Theater has ceased, these dazzling superstars of contemporary ballet are traveling throughout the country to entertain and enchant audiences. Check out their upcoming performances and get tickets here!

“Nostalgia”

Choreography by: Dwight Rhoden, Staged by: Clifford Williams, Music by: Ryuichi Sakamoto, Lighting & Design by: Michael Korsch, Performed by: students from NORD/New Orleans Ballet Center for Dance: Angelle Brown, Kaleb Clausell, A’briel Mitchell, Scarlett Mitchell-Yang, Amari Patterson, Chloe Roberts, Manon Scialfa, Violette Stonebreaker, Marguerite Valadi, Amaya Williams, Special thanks to the staff and faculty of the New Orleans Ballet Association.

“Moonlight”

Choreography by: Dwight Rhoden, Music by: Kemp Harris, Lyric Composer: Dwight Rhoden, Lighting and Design by: Michael Korsch, Costume Design by: DR Squared, Performed by: Desmond Richardson

“Star Dust”

I. LAZARUS (Blackstar album 2016), II. CHANGES (Hunky Dory album 1971), III. LIFE ON MARS (Hunky Dory album 1971), IV. SPACE ODDITY (Space Oddity album 1969), V. 1984 (Diamond Dogs album 1974), VI. HEROES (Heroes album 1977) Sung by Peter Gabriel, VII. MODERN LOVE (Let’s Dance album 1983), VIII. ROCK AND ROLL SUICIDE (The Rise and Fall of Ziggy Stardust and The Spiders from Mars album 1972), IX. YOUNG AMERICANS (Young Americans album 1975), Performed by: The Company, Choreographed by: Dwight Rhoden, Music by: David Bowie, Staged by: Dwight Rhoden and Desmond Richardson, Costume Design and Construction: Christine Darch, Lighting and Set Design by: Michael Korsch

Review: ‘What Is Democracy?’-Thought-Provoking And Essential

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What Is Democracy? Film Poster, Photo: Courtesy Of Zeitgeist Films

While half of the population is debating whether to see Netflix’s BirdBox, here’s an option you won’t regret: What Is Democracy? by filmmaker Astra Taylor. Not only will it get you thinking, as most documentaries set out to do, but long after it’s over the ideas will linger in your brain for the better good. The film forces the viewer to examine what this concept of democracy means to them personally, which makes the film that much more compelling and timely in our current chaotic political state. Taylor begins the film with a roundtable discussion in Greece with political theorists and activists discussing the origins of the democracy: the rule by the people. The term is derived from the Greek word dēmokratiā; the combined words dēmos (“people”) and kratos (“rule”) in the middle of the 5th century, notably Athens

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Cornel West, Photo: Courtesy of Zeitgeist Films

One of the most refreshing elements about What Is Democracy; is the diverse opinions Astra Taylor interjects throughout the film. We hear from Cornel West – a prominent and provocative democratic intellectual and Professor of the Practice of Public Philosophy at Harvard University describing and citing historical moments with democracy and the African-American experience to first-hand accounts of factory workers forming a collective to work for themselves to a student activist coming face-to-face with gun violence during a peaceful protest to spending time with Silvia Federici, a researcher, activist, and educator and Emerita Professor at Hofstra University in Siena, Italy as she dissects the rise of capitalism, financial institutions and the inequality that emerged – illustrated by a medieval painting: The Allegory of Good and Bad Government; Siena is considered to be one of the first centers where banking originated.

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L to R, Silvia Federici and Astra Taylor in Siena, Italy, Photo: Courtesy of Zeitgeist Films

The film weaves each subject’s viewpoint without the expectation to take a side; it presents ideas for analysis that beget a slew of questions for a democracy to be successful. Taylor is careful to let each subject tell their story organically and allows the audience to form their own opinions on the continued existence or demise of a democracy. Taylor is no stranger to filmmaking – her filmography includes Examined Life (Toronto International Film Festival Premiere, 2008) and Zizek! (Toronto International Film Festival Premiere, 2005). Her political and activism engagement is still prevalent. Her new book by Metropolitan Books: Democracy May Not Exist, but We’ll Miss It When It’s Gone, will be released in early 2019. What Is Democracy?: A Zeitgeist Films Release in association with Kino Lorber theatrical release begins January 16, 2019 at IFC Center in New York followed by theatrical engagements nationwide. To learn more about What Is Democracy?, click here.

TOMS’ Gun Violence Call-To-Action Campaign Unites Activists and Community Leaders in Brooklyn

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Photo Credit: Youtube, L to R: TOMS Founder, Blake Mycoskie and Jimmy Fallon

As of mid December there have been 338 mass shootings in the United States, not the most in one given year, 2017 saw 346 shootings and this year may surpass that number, according to the Gun Violence Archive, a nonprofit organization that collects data and provides public information on mass shootings – a crisis that has gained significant recognition after the Marjory Stoneman Douglas shooting in Parkland, Florida and the March For Our Lives Movement started by the students-turned-activists affected. Recently, TOMS shoe founder, Blake Mycoskie announced on The Tonight Show with Jimmy Fallon that he would be forming partnerships and financially back organizations committed to changing legislation on gun laws addressing the mass shooting epidemic with 5 million dollars. Mycoskie believes this can be accomplished “through various tactics including programming in communities of color, mental health, research and policy, suicide prevention and more.” Mycoskie felt compelled to act after the November 7th college-bar mass shooting in Thousand Oaks, California, which killed 13 people. The Borderline Bar & Grill is close to Mycoskie’s home and near TOMS’ corporate campus.

 

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Photo Credit: TOMS, L to R: Moderator, Kim Hoyos, Panelists: Sara Mora, Shira Erlichman, Angel Nafis, Glory Edim

TOMS is up for the challenge and recently hosted an event at their Williamsburg store and café with local Brooklyn community activists and tastemakers. The evening was moderated by Kim Hoyos, Digital Strategy Coodinator at MTV Social Impact and founder of Light Leaks – Hoyos founded the Light Leaks website (empowers GNC filmmakers and diverse storytelling) as a college junior from her dorm room in 2017. Accompanying Hoyos in the discussion, were panelists Shira Erlichman, author, visual artist, and musician. Erlichman tours the country promoting her electronic-pop album, Subtle Creatures, and teaches personalized online workshops. Angel Nafis, author and poet of the well-received book, BlackGirl Mansion and Cave Canem Fellow was on hand to discuss the power of self-expression through poetry. Glory Edim, author of the popular book, Well-Read Black Girl and founder of the Well-Read Black Girl festival began her brand with a T-shirt gifted by her boyfriend. Gun reform activist/organizer and DACA recipient, Sara Mora is an advocate and speaker for immigrant rights around the country. Apart from being social influencers, what do all these women have in common? They are using their art, voice, and activism to impact change and shed light on gun reform.

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Despite all the hardships TOMS and fellow retailers are currently facing; one thing is certain; TOMS is not backing down from their social responsibility endeavors they were built upon. TOMS is urging other corporations, their customers, and the public to follow suit and make a difference. To learn more about how you can get involved with ending gun violence, click here and get the latest news on TOMS’ programs and product offerings.

 

2018’s Urbanworld Film Festival Promises to Deliver Groundbreaking Films In Every Genre

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Photo: Courtesy of Urbanworld Festival, (Center: Ava DuVernay)

Now in it’s 22nd season, The Urbanworld Film Festival’s is kicking off opening night with the premiere of Night School, starring Kevin Hart and Tiffany Haddish. Closing the festival is the highly anticipated film The Hate U Give, directed by George Tillman Jr. During its 5-day run, the independent film festival will showcase documentaries, shorts, and features from filmmakers from around the world.

The Urbanworld Film Festival, founded in 1997 by Stacy Spikes, is one of the largest internationally competitive festivals of its kind. Each year, we curate a slate of films representing the broadest lens of diversity across stories, characters, themes, and cultures. We fight tirelessly to expand the definition of “urban” beyond ethnicity to include sensibility, culture, and proximity. We strive to be “the filmmakers festival” and “the people’s festival,” providing a point of intersection where creators and audiences meet to experience bold and diverse artistic works. Expect no less from Urbanworld on it’s 22nd birthday this September as this year’s program promises even more inclusivity from filmmakers all over the globe.

AMC movie theater will host opening night. The Urbanworld Film Festival is scheduled to run through September, for more info tickets, click here.

The Rosé Mansion Is Open In NYC: Get Ready For The Rosé Renaissance

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Photo: courtesy of the Rosé Mansion

After visiting the Rosé Mansion popup with friends, I was pleasantly surprised after my encounter with the two-foot story space. It will pique the curiosity of not only passerby tourists, situated in the heavily trafficked midtown – but also attract the attention of cynical and jaded New Yorkers, like myself. With its intoxicatingly pink motif consuming the former Charming Charlie’s fashion and accessories retailer, the Rosé Mansion has more to offer than meets the eye. To kick off National Rosé Day, partners Tyler Balliet and Morgan First, opened a first of its kind, Rosé-themed popup in New York City. Wine enthusiasts Balliet and First have been creating popup wine-tasting events for more than a decade with their company Second Glass, founded in 2008.

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Photo: Tyler Balliet (L) and Morgan First (R), courtesy of Tyler Balliet/Instagram

At first glance, the pink décor engulfs your brain with an assortment of pink hues demanding that you to denounce the color, from your life – for good! Yet, as you glide into the inviting and interactive rooms to partake in selfie-dom with the rest of the crowd, each room has a fascinating historical component to it. Upon receiving a rosé plastic wine glass with stickers illustrating popular rosé wine grapes, you can decorate the wall at your leisure and proceed to the rooms labeled: New York, I Love You – which traces the history of how European wine techniques were implemented into the Finger Lakes region and became a huge source for wine production in the U.S. The enchanting and fun-fact filled Sparkling Wine and When in Rome! rooms describe the history of the 6,000 year-old wine industry, and are complemented by colorful and impressionable design. We chatted with Tyler Balliet on his inspiration for the Rosé Mansion and the process it took to launch.

DSMC: What inspired you and Morgan to create a rosé-themed popup experience?

Tyler Balliet: We spent the last 10 years doing educational wine events and large-scale festivals for 6,000 people. We reached a point where it was fun to do these large events but our customers wanted a more intimate experience. At the same time, we could only do so much education and interaction in this large-scale format. We wanted to take the concept of wine-tasting events and reformat it into a place that was more permanent. We looked at bars, places like Eataly, to replicate and instead of focusing on food, we wanted the emphasis to be on beverage. We didn’t want to take over a restaurant because of the logistical challenges. Building out a restaurant is really expensive. Building out a popup bar is much easier and less expensive. There are no ovens or food code regulations involved.

DSMC: I found the historical aspect of the Rosé Mansion fascinating, as most patrons will. Did you partner up with wine historians on the research?

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Photo: courtesy of the Rosé Mansion

Tyler Balliet: I’m a wine expert that’s spent 10 years in this business. We’ve received a number of awards, Inc. Magazine’s 30 Under 30 Award and Wine Enthusiast Magazine’s 40 under 40 Award. I love history and for the last 10 years I’ve had the opportunity to fly all over the world. Meet with winemakers and producers in Europe, South America and throughout California. We didn’t come up with this idea in a few weeks – it’s been a career’s worth of education to put together this experience in a unique way. I made sure to consult with winemakers with 15-20 years of experience – learn the process, the logistics.

DSMC: There are 14 rooms throughout the Rosé Mansion. What inspired the décor when you conceptualized the design for each room?

Tyler Balliet: Morgan, my partner, was in charge of the décor. She’s really good at styling and branding. We wanted to make use of what was already in the space. As soon you walk in, we want you to be transported into another place – somewhere you wouldn’t find in midtown. Morgan worked really hard on the look and feel of each room. She was inspired by her travels over the years and the current design trends she reads about and discovers. I stepped in with the education aspect and together we built the Rosé Mansion.

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Photo: courtesy of the Rosé Mansion

DSMC: The Rosé Mansion will be operational through October 7th, any plans for other popups throughout the U.S.? Will you go on tour?

Tyler Balliet: We love the concept. We love the idea of taking the education and fun of wine to other places. When we built the first one it was like version 1, to be honest, we didn’t know what the reaction would be. You hope after you build it, people will like it. We’re trying to learn what people respond to, what they want to see in the future. I can tell you this: This won’t be last of the Rosé Mansion popups.

DSMC: Since the launch, have most of the visitors to the popup been women, men?

Tyler Balliet: The overwhelming majority of patrons have been women. From the feedback we’ve gotten, both men and women enjoy it. We market it and put it out there and have gotten a large female response. It’s been tough – it’s been really difficult to explain what the Rosé Mansion is to hundreds of people. But once people see it. They’re like: Oh, I get it. It’s one of the problems we had initially before it was built, before we had photos. The longer we’re open, the more people will document what it is, tell their friends about it, and enjoy the Rosé Mansion experience.

DSMC: Rosé has been associated with luxury. Eataly, The Veuve Clicquot Polo Classics, to name a few. Do you have plans on partnering with influencers to expand the Rosé Mansion brand or do you believe the product speaks for itself?

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Photo: courtesy of the Rosé Mansion

Tyler Balliet: We’ve been working with a lot of different organizations and groups. I’ve been in the business a long time. We’ve had a lot of people with a large Instagram following that have come through. I find that a lot of people think wine is complicated. It’s not. If you don’t spend years learning about it you can’t appreciate it– I don’t believe that to be true. I’m pretty good with color. My mom is an interior designer and when I was growing up, I’d say: Oh, that color’s blue and my mom would say: no, it’s not blue, there’s a special name for it, it’s this kind of blue. I didn’t understand what the word was for that, but I could appreciate it. As much as anyone else that did know the word for the color. And, that’s what wine is. Wine is in this place right now where people think it’s difficult to understand, but it isn’t, it’s really simple. If you taste wine and you want to drink more of it, it’s good, if you taste it and don’t want more of it, it’s not good and it’s your opinion. Nobody could tell you you’re wrong. We’ve had a lot of success over the years working with lifestyle publications, influencers, bloggers, You-Tubers. These people fall more into fashion and lifestyle because that’s what wine is: it’s a luxury product at the end of the day.

DSMC: Would you agree that one of the selling points of rosé is its affordability?

Tyler Balliet: The coolest thing about rosé is that it’s not very expensive. You can go to a retail store and buy really good hand-made rosé bottles – that comes from family-owned wineries for between $12 – $15. That’s pretty amazing. It’s one of the successes of rosé. It’s not just a trend. It’s becoming an entirely new product category for a whole new generation of wine consumers. It’s really high quality. Another great benefit: it doesn’t cost a lot to make rosé. Red wine, it takes 3 – 5 years to make a bottle, whereas rosé can be turned around in 6 months. It’s meant to be more of an everyday, easy-to-drink thing. Americans aren’t used to thinking about wine in this way. They think of it as this high-end, sophisticated beverage. And, all throughout Europe, it’s normal, it’s just something you drink daily. Rosé is the first real movement in the United States to get rid of that snootiness. It’s wine. Just drink it. Have fun, but make sure it’s high quality and it comes from a good place.

I love a good rosé and at the Rosé Mansion popup you’ll have the opportunity to taste rosés from around the globe that will satiate your palate. There’s never a wrong time to have rosé. And, it’s here to stay. Enjoy it with your friends, family or alone with your burger or hummus. The Rosé Mansion will be open through October 12, 2018. To learn more about the Rosé Mansion and get tickets, click here.