Teen Titan Kylie Jenner’s New York Pop-up is Cosmetics Gold: Beauty Brands Take Note

fullsizerenderIt’s the fifth day of Kylie Jenner’s New York’s pop-up store being open and there are no signs of her customer/fan base waning down- to get their hands on the coveted beauty products. I was there to check out the scene at the pop-up’s Soho location on Mercer Street. I arrived around 11am to find a line-up of about 80 enthusiastic customers braving the cold temperatures, patiently waiting, while barricaded along the street until they were let inside.

While on line, I decided to get into the minds of these beauty die-hards and ask them a series of questions: Do you love Kylie Jenner and would buy anything she promoted? Or do you love the quality of her cosmetics? What brings you here, really? As I surveyed the crowd to look for my participants, I had a preconceived notion that I would encounter pre-pubescent and teenaged girls. Boy, was I was wrong! There were fans ready to plunk down their cash – in their teens, early and late twenties, and early forties. I couldn’t believe Kylie Jenner’s demographic had such mass appeal and such a big age range. As I questioned more people, I found that they knew their beauty brands. Tarte, Anastasia, Too Faced are some of their favorites, but the majority of respondents said they preferred the quality of Kylie Jenner’s products. “I really like how long-lasting the lip kits are,” said one girl in her twenties. Others said they love the packaging and have been following Kylie on Instagram before her makeup line launched.


After about an hour, I was let in. Yes! I was given a wristband and asked to enter my name and email by staffers for a quick checkout. Very efficient! I thought. Unlike New York City fashion sample sales I’ve attend in the past, this crew had it together, and want customers in and out.

Once inside, you realize the store isn’t very big. There was a “pseudo-recreation” of a bed by the back wall with a brown furry throw on it and large screens with seductive video images of Kylie staring at you. Fans of current and previous collections will be delighted to see most sold-out products available for purchase: The Birthday, Holiday and Valentine’s collections are hanging on different walls. Sprinkled throughout the store, you’ll find Arthur George socks with Kylie’s logo, phone cases, patches, hoodies and other clothing from the https://kyliejennershop.com.


Jenner, who introduced her glosses in 2015, officially launched her global cosmetics line in 2016 and hasn’t stopped churning out, instant sell-out products – readily sought by fans – ever since. While Kylie Jenner has faced some obstacles along the way; comparisons of ColourPop Cosmetics’ significantly cheaper line; both makeup lines are produced by the Seed Beauty Factory; she’s determined to distinguish her line from others. Well-known bloggers/vloggers slammed Jenner on this detail, yet fans still show their unwavering support with their credit card purchases. The New York pop-up will be open until supplies run out.

In short, Kylie Jenner’s influence on the beauty industry has been solidified. Over 10 million in sales to date with her cosmetics line has the heavy-hitters in makeup paying attention and eager to mirror her success. Jenner’s success is a combination of cult followers and Jenner’s role as brand ambassador keeping her ahead of the beauty game.



The Uplifting Powers of Makeup

Being alone opens up the mind’s floodgates to thoughts; some good, some bad and usually persistent and recurring – depending on your current situation. Whenever I’m at a loss for motivation during my mornings as a freelancer or lack there of freelancing, I look through my heaps of makeup I’ve hoarded throughout the last 11 years working for magazines.


Without a single method or inkling of how to apply anything, I reach for concealers, lipsticks, bronzers that may or may not be expired. Whatever! To your makeup no-nos! Elle, Allure and Harper’s Bazaar….I’m not throwing out anything! I’ve always taken pride in my hoarding techniques. I have so much conditioner for straight-haired blondes, I could really start a salon. Yup! I’ve been guilty of grabbing products completly useless to me when they were 25 cents or free – just because!

Whenever I’m in a sad state, which has been often, lately. I take to the bin filled with lip liners and glosses and lipsticks – pick a color of the day and this somehow makes me feel better. Eventhough I’m in my pajamas and plan to remain that way for the duration of the day, I’d like to know that at least my lips are dressed. They care! They want to make an impression.  As I’m writing this, I have a pimple the size of Nebraska, smack dab on the middle of my nose. It’s so precisely circumferenced that Nasa or Amazon’s drones can locate its exact coordinates. But, hey! I applied lipstick, regardless. This foreign body taking up residence on my human beak is not going to win. I recommend you heed my advice.

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Life’s obstacles got you down? Apply some makeup. It will instantly lift your spirits when everything and everyone seems to be projecting negativity. Next up: mastering old foundation that won’t give me a rash and, hopefully, evens out my complexion.


Yes…this happened.


I don’t even wear enough make up to merit the $200 price tag the Kylie Jenner Birthday Bundle costs. Why entertain this? Because it’s exclusive and we’ve been conditioned to seek out and covet what’s unattainable. Or it could be that I’m a Leo and it’s special to those born on this Zodiac sign. I have no clue which one of these reasons is clouding my better judgment; what I do know is that I found myself gearing up for the KY-tastic sale last Wednesday at 6pm  EST. With three devices in hand, I was ready to spend my hard-earned freelance money on KYshadow, poppin’ gloss, the exclusive Leo lip kits and the Kylie makeup bag. Alas, I could not get my hands on these beauty products. I spent 27 minutes refreshing like nobody’s business with zero results. A half hour not well spent. I get it. I was under the Kardashian-Jenner juggernaut spell. It’s mindboggling to think that this teen – just alone with the birthday bundle @ $200 each – sold over 200K units in less than half an hour. Kudos to you, babe!

Refinery29 recently wrote an article – complete with Kylie Jenner illustrations – on her “Queen of Instagram” status. All of her Selfie poses are deliberate, the fashion/beauty pop-culture website claims. Not just some run-of-the-mill: “Hey, look at me. I’m snappin’ a pic of myself.” Ultimately it’s to sell a brand. And, love her or hate her, she does it well with a huge following!


I had to experience this frenzy for myself, being a pop-culture junkie. What’s the tally now between the Kardashian-Jenners’ fortunes? One billion? For me, the thrill of the chase was reminiscent of my childhood – back in the 80s, before social media and massive swarms of people crashing sites. When I was 8 years old, my mom fought the good fight to get me the latest Cabbage Patch Kids. As a child I don’t recall people fighting, it was more like rude shoving, nobody was getting mauled or trampled in stores and malls, yet. My mother had created a distraction at the Toys-R-Us to get her hands on one of the last twin Cabbage Patch preemies for me. She had a water balloon in her purse – thanks to the kids she babysat. With one swift toss of the water balloon, she distracted parents to get the last set of twins.

Today, it’s a combination of star power with enough influence to sell products and the speed of your Internet service to get your “exclusive in-demand product” checked out!